Digital Performance Specialist is responsible for the efficient generation of traffic to the website, its evaluation, optimization and delivery of the order plan.Translates marketing strategy into planning and optimizing the targeting of individual customer groups across digital channels. Designs and creates automated systems for managing and evaluating marketing campaigns. Uses the outputs from analytics when designing future campaigns. Works closely with CRM, Marketing, Brand, and Customer Acquisition managers in the design of relevant content, and with logistics to cover capacity with demand.
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